I want to make music and songs about things that real musicians and artist aren't able to make songs about - you wouldn't hear Justin Bieber making a song about homework, or, like, you wouldn't see someone make a song with their parents on the track.

James Arthur
I think Justin Bieber and Zayn have both been listening to me a lot, and they basically wanna be me.


Jorja Smith
I left Starbucks in 2015. When I was younger, I remember looking at Justin Bieber and wishing I had all these fans, but you know what? Everyone has their path, everyone's path is different, and this is where mine's going. I just didn't want to work at Starbucks. I wanted to be writing music all the time.


Karol G
I did everything to break in. I even recorded covers of Alicia Keys and Lauryn Hill, and put them on Youtube in the hopes that Drake would discover me like he did Justin Bieber.
